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Wednesday, September 27, 2006

INDIA PULL THEIR WEIGHT IN CRICKET

Cricket powerhouse India are refusing to sign an International Cricket Council agreement which would bind it to global ICC events until 2015.

The cricket board would not say what it was objecting to but said it had written to the ICC.

The ICC is aiming to raise hundreds of millions of pounds through the sale of media and sponsorship rights.

"We can't accept the ICC's particpating nations agreement in its current form," said India treasurer N Srinivasan.

"We've got certain reservations about its terms. We'll not sign it until our objections are resolved."

The ICC, whose existing seven-year media deal expires at the end of the 2007 World Cup, began meetings with broadcasters and media agencies on Tuesday for the sale of rights from late 2007 to 2015.

It is expects to double its existing $550m (£291.5m) deal when the new contract is finalised to cover 18 tournaments, including two World Cups, three Champions Trophies and the first two Twenty20 world championships.

The Board for Control of Cricket in India caused a major row ahead of the last World Cup in South Africa in 2003 when it declined to sign the participating nations' agreement over the controversial ambush marketing laws enforced by the ICC.

The BCCI objected to the clause which prevented its players from advertising products of companies that were rivals of the ICC's official sponsors for a month on either side of the World Cup.

India later relented and sent a team for the tournament but the media company which had the rights, the Global Cricket Corporation, withheld almost $47m in payment to the ICC.

India are due to host the 2011 World Cup - which forms part of the new agreement - jointly with its South Asian neighbours Pakistan, Sri Lanka and Bangladesh.

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